Social Media Marketing

StepChange technology powers social awareness, acquisition and loyalty
for over 70 brands and agencies.

facebookFacebook

We rapidly develop custom Facebook Pages, Contests, Campaigns and custom Applications - and integrate with Facebook Connect.

widget Widgets

Our Widget Ads allow brands to engage users in social media, and we develop Desktop and Dashboard Widgets to extend existing websites.

facebook Social Websites

Our experienced development team partners with Brands, Agencies and Startups using emerging technologies to create social-powered websites.



  • Client Case - Tostitos

    Working closely with Facebook and the Tostitos brand team, we created this Facebook page and a set of integrated applications to manage their "Race to the Bowl" campaign. In under one month, the campaign drove 17,000+ Facebook fans and thousands of user-generated essays, pictures and video for Tostitos.

  • Client Case - Toys“R"Us

    We developed this "My Deals" widget for Toys“R"Us to promote their special offers during the holiday season. Since Black Friday, the widget has made be shared and posted on hundreds of desktops, iGoogle homepages and blogs. Toys"R"Us uses our SidecarSM admin tool to dynamically update the Featured Offer section of the widget.

  • Client Case - adidas

    Working with adidas and our agency partners, Action Marketing, we created this custom Flash widget which can be placed nearly anywhere. The widget was designed to feature the new adidas Michigan football jersey, and counts down to each Michigan game. It also uses Dapp feeds for score updates and our Sidecar content management platform.

  • Client Case - Gold's Gym

    We worked with Golds Gym and our partners at Camelot Communications to establish Gold's Gym's brand presence in Facebook - and integrate it with the in-gym customer experience and offline marketing campaigns. This included the creation of their Facebook page and content as well as the design, development and hosting of three custom Facebook applications that drive referrals and encourage user-generated content from their members.

  • Client Case - InterContinental Hotels

    We created this Priority Club widget to help IHG extend their customer rewards program. It allows members to track their Priority Club account – and gives access to exclusive vacation deals. IHG uses SidecarSM to manage the promotions shown in the widget.