About StepChange | Contact StepChange

  • Strategy
  • Design
  • Development
  • Solutions
  • Our Work
  • Our Blog
  • Our Blog: ChangeLog RSS Feed

Social Strategy

What should we do in Facebook?
How can we engage new audiences?
How can we widget-ize our product?
How do we know if it's working?

Putting the Pieces Together

Today's online technology offers an incredible range of opportunities for marketers to extend their reach and engage their audience


However, picking the right targets and tools - and investing wisely in technology - requires significant experience building and managing Social Marketing solutions. We help clients craft viral product and marketing plans that maximize the potential of highly distributed online media. Our work includes:

  • Target Market Research and Analysis
  • Platform Definition and Vendor Selection
  • Social Marketing Campaign Management

Focused Strategy: Recommended Reading

  • What's Next for the Big Online Players: Extend, Engage, Optimize. by Kevin Tate, StepChange
  • Social Marketing by Kevin Tate, StepChange
  • It's hard to compete with *free*...but get used to it. by Kevin Tate, StepChange

StepChange Group: Strategy | Design | Development | Market Engagement | Our Work | ChangeLog | About | Contact
©2008 StepChange Group