widget marketing

  • adidas

    Working with adidas and our agency partners, Action Marketing, we created this custom Flash widget which can be placed nearly anywhere. The widget was designed to feature the new adidas Michigan football jersey, and counts down to each Michigan game. It also uses Dapp feeds for score updates and our Sidecar content management platform.

  • Toys“R"Us

    We developed this "My Deals" widget for Toys“R"Us to promote their special offers during the holiday season. Since Black Friday, the widget has made be shared and posted on hundreds of desktops, iGoogle homepages and blogs. Toys"R"Us uses our Sidecar admin tool to dynamically update the Featured Offer section of the widget.

  • Survivor's Club

    As a Social Marketing campaign for the publisher, we created this share-able widget to generate pre-launch groundswell for "The Survivors Club" - a book by Ben Sherwood. The widget builds momentum by letting visitors take a short quiz to find out their Survivor Type and post it to their Facebook, MySpace or Google page.

  • Giving Spree

    We worked with General Growth Properties on their Giving Spree promotion that helped raise awareness for Habitat for Humanity and other local charities. Featured on the Ellen Degeneres show, the widget leveraged a local mall database that allowed users to select and donate to local charities of their choice. The widget also featured an interactive quiz and a multiple event countdown to offline holiday events at the malls.

  • Intercontinental Hotels

    We created this Priority Club widget to help IHG extend their customer rewards program. It allows members to track their Priority Club account – and gives access to exclusive vacation deals. IHG uses SidecarSM to manage the promotions shown in the widget.

StepChange creates Widget Applications and Advertisements that empower brands to engage their audiences in social media.

Download our Widget Solution Brief

Since 2006, StepChange has been designing and developing custom widgets for for over 50 clients and agency partners. We believe that engaging, distributed applications represent the future of not just marketing and advertising – but of the “distributed web” as a whole.

Widget-based Advertisements create Social Momentum

Increasingly, widget ads are blurring the line between traditional advertising and content. By creating a compelling user experience in a social context, widgets have a unique opportunity to create a dialogue with target audiences and find evangelists to help spread the word.

Widgets can also Extend a Product or Service into Social Media

Some of the most interesting widgets provide their users with real value by extending a company’s content, product or service into a social network, community, or desktop.